ChasNote

Dell taps Techdirt’s Insight Community on a project that’s somewhere between a virtual focus group and a sponsored forum. As Techdirt’s Mike Masnick puts it: “we’ve put together a site, sponsored by Dell, on The Future of Storage, which is powered by the Techdirt Insight Community. We’re building an ongoing conversation around the future direction … Read moreDell’s The Future of Storage, Assisted by Techdirt, Ars Technica

BMW’s Graffiti contest that invites Facebook users to color in outlines of 1-Series cars has done a few things very well. One, ad units on Graffiti app pages within Facebook as well as websites outside of Facebook (eg, Boing Boing) are performing better because the campaign invites participation. Two, it enlists a core group of … Read moreBMW Graffiti Contest Gives Bloggers, Twitterers Something to Talk About

As reported by Springwise, Domino’s now: “lets consumers create the pizza of their dreams—specifying the type of crust, the amount of sauce and cheese, and unlimited toppings—for a flat rate of USD 10.99. A 10-day contest last month even promised USD 500 in gift certificates for the most creative design. What’s really interesting, though, is … Read moreDomino’s Pizza Does Conversational Marketing

Earlier this month Dell brought its eco ReGeneration campaign to Facebook with a drawing contest among the Graffiti Wall community. (Based on installs of Graffiti’s app, that’s 8,600,000 Facebook members.) Through banners targeted at Graffiti users and on digital culture sites such as Boing Boing, Ars Technica, 43Folders and Make, Dell’s contest inspired 7300 entries. … Read moreDell Goes Green; 1,000,000 Votes For Dell

Storage-maker Iomega’s current banners feature flames and copy that reads “Burn, Baby. Burn!” The algorithms of some contextual ad network served the banner alongside the news of a child dying in a house fire. (From AdRants.)

Mindshare is out with a survey that says the Writers’ Guild strike, which is putting more re-runs on TV, may drive viewers back to books, magazines and newspapers One finding, according to Ad Age: “Respondents between the ages of 18 and 34 — a prized demographic among advertisers — said they were most likely to … Read moreReruns On TV, Kids Turning To Books

Last month’s “Welcome to the Human Network” campaign by Cisco continues to illustrate the impact of “author-driven” or “conversational marketing” beyond the surface metrics of impressions and click-through rates. Sure, by letting authors lend their names and personal definitions to Cisco ads on their own sites, Cisco’s ads experienced better-than-average click-through rates. But more than … Read moreCisco’s Human Network Campaign: #2 Result on Google