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Full collection, including a link to a site that sells them as posters, at Laughing Squid.
Boing Boing suggests the faux vintage ads must be the work of Mad Men’s Pete Campbell. “These are too cheesy to be the work or Don or Peggy. Let’s be honest here.”
According an Econsultancy study, forty percent of 18-to-24 year-olds and twenty percent of 25-to-38 year-olds “hate” advertising on YouTube and Hulu. Below chart (and further analysis) from eMarketer.
Hate is a pretty strong sentiment. I mean it’s one thing to be annoyed or to check the box on a survey that says you’d consider paying for content to reduce the ad clutter on your favorite site (even if you’re lying). But hate, wow. That sent me to Compete and Alexa to see just how fast viewers are abandoning those two sites. But I found no such thing.
Compete shows unique visitors to YouTube growing over the past year, from 70-some-odd million uniques in early 2009 to nearly 98 million in January 2010. February and March are down from the January peak, to around 91 million uniques — December 2009 levels. Hulu unique visitor counts over the past year have been bouncing from 6 million to 8.5 million, with a high-water mark at 9.1 million in December 2009, and back to the 7.5 to 8.5 million range in the first quarter of 2010.
Alexa says YouTube’s global pageviews are down 1.64% over the past 3 months, but they’re up 3.58% in the most recent month and up almost 25% yesterday.
At least in the case of YouTube and Hulu, at least for now, ad hatred does not correspond to audience abandonment.
From Pete Cashmore’s latest guest column at CNN:
“In May 2009, YouTube announced that 20 hours of video content was being uploaded every minute. This week, the video sharing giant revised that statistic to 24 hours per minute. Last month, Twitter announced that users are producing 50 million Tweets per day, up from 35 million per day in 2009. Facebook, meanwhile, reports that users are posting 60 million status updates per day — in October 2009, that number stood at 45 million per day.
“With this content tsunami growing faster than our ability to consume it, Digg seems perfectly positioned to solve the content consumption crisis.”
(Disclosures: I work for Digg and Pete Cashmore is founder and EIC at Mashable, a site whose ad inventory is represented by Federated Media, my old employer.)
Drew McLellan of Drew’s Marketing Minute has put together a concise cheat-sheet for CMOs looking to understand how to leverage social media platforms in support of their brands. Color-coded for easy reading: Green represents opportunity and red equals waste of time.
Silicon Alley Insider summarizes Google’s recent presentation on its evolving display ad strategy.
On the surface, two aspects strike me as mistakes. One, I worry that the intensely rational approach to targeting may go too far, forgetting that brand advertising is often intended to create interest among consumers who didn’t have (or, therefore, express) a preexisting interest. Two, I’m not sure that “simplification” is what brand advertisers want; they (and their margin-deprived agencies) certainly want a streamlined media-buying system, but not at the expensive of unique formats to express the uniqueness of their brands.
What I really like, though, is a continuation of the advertising philosophy that’s made Google so dominant. Start by understanding what your customer (the reader, viewer or searcher) is doing at various parts of your site, and then create ad formats that match the user experience. If a visitor to Google.com expects to ask a question and get a list of text results ranked by relevance, Google.com advertisers must articulate their propositions in text, ranked by relevance. If someone “shows up” at the front page of YouTube, he or she isn’t yet searching for something specific. YouTube serves up graphical teasers to content that has broad popular appeal (the opposite of relevant) and homepage advertisers are given the opportunity to do rich media mass marketing.
According to Google Ad Planner numbers turned into an infographic at Information is Beautiful, YouTube and LinkedIn have equal numbers of male and female visitors. Twitter, Facebook and most other social networking sites skew female. Except for Digg, which still does better with the boys.
From Ad Age:
“So far, video of Mr. Letterman’s tirade against Mr. McCain, who bowed out the day of the telecast, has generated more than 3.5 million views on YouTube.”
