Here’s a fun promotional gimmick from the New Zealand Yellow Pages: Enlist a civilian with no chocolate-making experience from among a pool of 80 applicants to design a chocolate bar that tastes like the color yellow, using only suppliers and and service providers found in New Zealand’s Yellow Pages. The project became a social-media hit.
“Combining one part crowdsourcing, one part viral marketing and one part pure creative flair, Yellow’s effort demonstrates once again that a little alternative thinking can blow traditional advertising out of the water,” says Springwise.
I don’t know anything about I Love Local Commericals — a low-budget commercial production outfit? I also don’t know anything about Cullman Liquidation, including whether or not they’re a real company. But if they’re real and I was on the market for a used mobile home, this commercial makes me think they’d be fun to work with.
“It’s one thing to call out your competition if they are another chain. It’s another to insult small businesses. My advice? Next time, stop trying to make a ‘viral’ with the goal of getting views, and instead, focus on creating content that actually builds your brand — or at least makes it look good.”
The winner was the Tourism Board of Queensland, Australia. Here’s one of the six things we should learn from their success, according to Rohit Bhargava
“Create an inherent reason for people to share. Another element of this campaign that worked extremely well was the fact that there was voting enabled on the videos. What this meant was that after someone submitted their video, they had an incentive to share it with everyone in their social network online to try and get more votes.”
talking about it as the latest viral-video success story. What distinguishes a “viral-video success story” from a good TV commercial that’s available online? In other words, does the fact that most TV commercials don’t go viral just mean that most TV commercials aren’t that good?
According to Denver’s Westworld, this NSFW video was created by Playboy, and Quiznos denies any complicity in casting its sandwich in the starring role within it. The editors at Westworld call bullshit.
If you’re under 18, please ask your parents before viewing the below!
I’m seeing a rising tide of Slide spam, some not appropriate for family-friendly sites like ChasNote. Below is a SFW one that came today. The FunWall says “Press forward to see what happens,” and comes with all my Facebook friends pre-checked so that virus passes along if I make the mistake of hitting Forward.
