05.19.2009
Real advice from real men — that’s Uncrate’s promise. And it seems to be delivering. In the week and half since the Answers
The Portal
service launched, nearly 19,000 members have registered, and 170 questions have been answered with more than 1000 suggestions. If that rate of activity keeps up, Uncrate Answers will have nearly 300,000 members in 6 months. How’s ChasNote get some of that?!
The Answers section of Uncrate is sponsored by Gillette. And Gillette Guy
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(Disclosure: FM manages advertising and sponsorships for Uncrate.)
05.07.2009
From the Late Night with Jimmy Fallon
internet video series: Neil Patrick Harris can’t live without his Uncrate. I know the feeling, Neil Patrick.
(Congrats, Larry!)Necessary Roughness movies A Mighty Heart movies 1776 buy
04.28.2008
As part of its celebration of Earth Day 2008, Chevy kicked off a sponsorship of a green “group blog,” Best of the Green Web.
GM partnered with FM to scout sites that cover environmental topics — from design and trend-spotting sites such as Core77, TrendHunter, Boing Boing and Uncrate to do-it-yourself sites like Make and start-up news sites ReadWriteWeb and VentureBeat. For those of you headed to Maker Faire in San Mateo, CA, this weekend, you better arrive on your garage-built compressed air moped:
One post on the site (sourced from ReadWriteWeb) profiles a company, BadBuster, that makes a widget that grades the eco-friendliness of large, public companies — including GM. According to the widget, GM’s environmental-performance Judge Dredd psp glass is a little better than half full (or, of course, nearly half empty). It’s doing better than its North American and German rivals but is still behind its Japanese competitors.
It’s refreshing to see that kind of content on a sponsored site. Clearly this is real content, not something pumped out by GM’s PR team. With its honesty it sends the message that Chevy is committing to the green conversation in a way that goes beyond “green washing.”
Announcing that it just launched a lithium-ion prototype Chevy Volt doesn’t take away from that perception either.
Credits: Adam Erhard and the GM Planworks team, along with Marcia Simmons, Matt Jessell and Jared Katzman at FM.