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Integrated Digg Widget Boosts Time.com Traffic

Digg Widget on Time.com

Time.com replaced it’s collection of “share” buttons — encouraging readers to upload Time stories to social media link-sharing platforms such as Digg, Facebook, LinkedIn, StumbleUpon, Reddit and others — with a single smart widget that shows other Time stories that have been voted up by the Digg community (above). As a result, Time’s traffic from Digg has spiked 164% in less than a year, to 1.3 million visitors to Time per month. From :

“Time.com’s traffic trajectory in 2009 has been skyward, thanks in no small part to a partnership with Digg.com. The venerable newsweekly’s Web offshoot has seen its audience balloon by 41 percent versus last year, landing at 6.7 million unique users in July, per Nielsen Online stats. And according to John Cantarella, Time.com’s general manager, some of that growth is attributable to a 164 percent increase in traffic from the social news property since January.”

Deeper integration of the Digg experience at the Time.com site is helping to bump more Time.com stories to Digg’s homepage — from 55 stories per month to over 100 — which in turn drives significant traffic back to Time.com. Newsweek, Wired and Telegraph UK are seeing similar results. As my colleague Bob Buch told Adweek, Wired’s traffic from Digg has doubled in the past six months, and Telegraph UK has seen an eleven-fold jump.

Graffiti Is Top 10 Social Networking App, Says Time Magazine

Full review at Time.

Congrats, Mark, Tim and Ted!