ChasNote

To promote that Alexander McQueen’s clothes are now available at Target

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, the retailer launched an easter-egg contest on NOTCOT.ORG The Company of Wolves hd . In addition to ad units, like this custom belly-band across the footer of the site,

the “McQueeny Doll” — a Blythe doll dressed in mini McQueen outfits — is hidden behind featured photos throughout NOTCOT.

The McQueeny Doll also shows up in the lyrics of The Duke Spirit’s

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new album, which is available at Target too.

(Disclosures: NOTCOT is part of the FM family, and FM put this program together with the help of Target and its ad agency. I have no idea who The Duke Spirit is.)

Target has launched Christmas Wrapped, a site with tips and tricks for holiday entertaining. The tips and tricks come from home craft and parenting bloggers such as Mighty Girl, Parent Hacks and The Pioneer Woman, and Target uses the site’s advertising and promotional sections to point to gift ideas like the Home Stars and Moon Fireplace.

The concept — a retailer acting like a publisher, providing useful lifestyle tips in addition to product offers — is adding to the ranks of the I Heart Target club, like this Twitterer who felt compelled to tell her network about it: