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At Long Last: Skype Ads to Look At During Boring Calls

“Skype has provided a great service for years, keeping us connected with friends and family. But there’s always been one thing missing — marketers interrupting calls with giant display ads. Skype is finally fixing that problem, with today’s launch of so-called ‘Conversation Ads’ that will appear within the calling window during audio calls.”

Ha! Very well put, Ars Technica.

Frankly it’s about time that Skype started selling ads. We’d all hate to see the free IP telephone service disappear, and someone has to pay to operate it. But this quote from Skype’s Sandhya Venkatachalam is preposterous:

“You should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.”

Oh please. We’d all be giving Skype less of hard time today if they’d just said, “We know how much you love our free calling service, and we’re committed to keeping it free so we started selling ads. We’ll do our best to find ads relevant to you and to avoid making them super annoying. Thanks for your ongoing support!”

Maybe they’ll try something like that when the launch commercial breaks inside video calls.