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Five Principles To Survive The Transformation of Media

Scott Karp at Publishing 2.0 lays out his “Five Guiding Principles for the Transformation of Media Companies.” Among them: The good old-fashioned monopolies over distribution channels once enjoyed by big media companies have crumbled, get used to it; search still rules the new media landscape, get smart about how search works; and figure out how advertisers can add value to the experience.