ChasNote

FM and Dell are hosting a party at SXSW along with Bulldog Solutions, The Conversation Group, and Social Media Club Austin: An Evening of “Conversation Starters.” Join us at the Iron Cactus in Austin, March 10 from 6:30 to 9:30pm. More details at Upcoming.

Conversation starters will include Robert Scoble, Jeremiah Owyang, Joe Jaffe, Charlene Li, Shel Israel, Chris Heuer, Mack Collier, Lionel Manchaca, and a big crew from Federated Media.

And after we’ve lured you to town for the free booze and A-list drinking companions, stay for the great content. My colleague Neil Chase will be moderating a panel the next morning, Independent Success: Bloggers Who Made It, with Ken Fisher, Monish Bhatia, Danielle Friedland and Jill Fehrenbacher.

Scoble attempted to port his Facebook contacts into Plaxo, and Facebook turned off his account (Scobleizer). Ironic, he pointed out, that “you can import your Gmail address book into Facebook but you can’t export back out.”

Scoble talks with Mike Moran, IBM distinguished engineer, about the concept of iterative marketing. His upcoming book, Do It Wrong Quickly, he talks about a new approach to marketing that isn’t based on huge-investment 30-second spot. Not because ratings are down and viewers are skipping commercials, but because the broadcast advertising model doesn’t allow for marketers to try, learn and improve campaigns along the way.

(Thanks, James!)