The consumer boycott of Rush Limbaugh’s radio program, which has already prompted nearly 50 advertisers to pull their ads, spreads to a longer list of advertisers and a wider pool of programs hosted by right-wing shock jocks.
Ninety-eight brands, including Ford, GM, Toyota, Allstate, Geico, Prudential, State Farm, McDonalds and Subway, have requested — by way of a letter from Premier Networks, the company that distributes these programs, to traffic managers at the local radio stations that air them — that their ads not appear during commercial breaks on the right-wing talk radio shows:
They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).
Some of these advertisers didn’t realize their radio spots were running in those shows in the first place.
“This is big,” says John Avlon at Daily Beast, hitting right-wing radio at a time when audiences are already declining and the segment that does remain tuned in, old white guys, isn’t especially in-demand among big advertisers.
It’s a tough time to be a rude idiotic angry jackass, I guess.