Praise for Intel’s PopURLs Blue Edition; Banner Ads Get Credit
Intel’s sponsorship of PopURLs Blue Edition for Enterprise IT is winning fans. Marshall Kirkpatrick at ReadWriteWeb says:
“Now [PopURLs founder] Marban has partnered with Intel to create one of the most interesting ad campaigns I’ve seen in awhile, Blue.PopURLs.com. The site is a single page aggregator about hot enterprise IT news. Calm down, I know enterprise IT is boring — but the site is cool…..”
“The Intel partnership in particular is remarkable as a simple way for advertisers to deliver value to audiences in exchange for a little bit of mindshare. Next to the top enterprise software stories from around the web, you’ll find links to Intel white papers and blogs.”
I also love the disclosure attached to the post. FM manages advertising for ReadWriteWeb and Intel’s ads have been running on the site, but Marshall says he notices the campaign only after seeing Intel’s ads on another FM site, Boing Boing.
“Disclosure: The Blue ad campaign is being run through FM publishing, who also sells ads here on RWW. I just found the site through an FM ad on BoingBoing and thought it was worth writing up.”
Advertising works in mysterious ways.
Credits: The people behind this project include Thomas Marban at PopURLs; David Veneski at Intel; Josh Mattison and Jason Ratner at FM.