Quaker Oats Balloon Creative Next to Colorado Boy-in-Balloon Story
10.16.2009
Wow, was this the work of AOL’s contextual-matching ad network Ad.com? That would suggest Ad.com is matching images in ad units to images in news stories, which — as this example shows — is more likely to create awkward moments than relevant associations. The story on the left is about the Colorado boy who, for a few hours, was thought to be riding on a giant balloon. The Quaker Oats ad on the right features creative a guy riding a personal hot air balloon.
