Nobody does product placement better than 30 Rock. Instead of taking the money and quietly hiding the product on set, 30 Rock leans in — hard. In the latest episode, Alec Baldwin’s Jack Donaghy is required by circumstances to video conference, and the show’s writers take it over the top by working in lines that make Jack sound like he’s reading from the Cisco TelePresence brochure.
The lost opportunity (for Cisco and for NBC) is that the product-placement scene is locked up at Hulu. You can watch it there by scrolling through the episode, but it would reach many more eyeballs if fans could excerpt the clip and set free on YouTube.
According to Daily Mail UK, “secret” product placement in the show by brands such as London Fog and Stoli “could have been a plan masterminded by Donald Draper himself.” Secret?! Have you seen the show??
(Note: While product placement is a wide-spread practice in American movies and TV shows, it’s frowned upon in the UK and prohibited by the BBC’s internal guidelines.)
“A study released by the Department of Research and Economic Affairs at Arizona State University found that subliminal advertising through product placement in movies is becoming more effective than ever, which of course means advertisers are going to start doing it…a lot.”
Among other benefits, the professors at ASU observed a dramatic rise in the stock prices of company’s that successfully executed product placement in movies. Brands invested $722 million in product placement in movies in 2005. By 2010, the ASU team estimates spending will rise to $1.8 billion.
