Dairy Council Teams Up with the Oprah of Oklahoma
07.20.2008
I forget who first used the phrase “Oprah of Oklahoma” for Ree the Pioneer Woman, but it works for me.
Not that the Pioneer Woman is the richest woman in America, nor does she dominate daytime television. But, like Oprah, she’s built a relationship with her fans that is cult-like in its fervor. When Oprah gives away Pontiacs, it’s national news; when the Pioneer Woman posts recipes featuring dairy products (as part of a sponsorship by the Dairy Council to promote 3-A-Day of Dairy), hundreds of readers comment on every post. This lasagna recipe, for example, elicited nearly 400 comments.
Ree, got any tips for little ol’ ChasNote??
(Credits: Matt Trotta at FM worked with the crew at Edelman on this sponsorship.)