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Henry Blodget makes that case at SAI.

“A glance at the financials — shrinking revenue, losses, declining market share, loss of mojo and market leadership — would suggest that the company might be worth 1X-2X revenue — on the assumption that MySpace could cut costs radically and make a bit of money in the next few years. That would put the valuation at about $500 million to $1.2 billion — with the lower end being LESS than Rupert paid for it, and the upper end being twice what he paid for it (hardly the steal of the century)….

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And that’s one of the rosy scenarios.

“….MySpace might actually be worth next to nothing…. the Internet is a winners-take-most game. ??????? ? ????? ? ??????

“Yahoo won the portal wars — and Lycos, Infoseek, and Excite were discarded like garbage on the side of the road. Google won the search wars. Facebook is now winning the social-network wars.”

August 2009 Comscore data for unique US visitors to “social networking” sites. Graphic from USA Today. ???? ?????

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David Carr’s point of view from his column in today’s NY Times:

“Setting aside the execution risk of such a plan, it’s difficult to tell how serious Mr. Murdoch is, given his history of grand statements that were only that. Perhaps he was making an unsubtle effort to change the subject during a bleak earnings call for News Corporation: fourth-quarter operating income, adjusted for certain items, dropped more than 30 percent and after taking $680 million in charges, mainly from the unit that houses MySpace, the company reported a net loss of $203 million.”

Gotta be. I mean, it’s just insane to think Fox News and its other content brands can compete with all the quality news out there that’s free.

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“In May, Facebook’s unique visitor count caught up to MySpace, then surpassed it by a small margin. By June, Facebook hit 77 million unique visitors, representing a significant rise from May’s 70.28 million uniques — and leaving MySpace’s 68.4 million uniques in the dust, according to comScore.

“Meanwhile, MySpace lost almost four million unique visitors in June, adding to the 700,000 uniques it lost in May. As Facebook expands in the US and internationally, MySpace’s star appears to be steadily declining.” In Cold Blood download Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb download

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Last week the talk in social media circles was the forecast that MySpace 2009 revenues will be down 15%

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. Today it’s news that traffic growth has stalled:

“In other words, the war is over. MySpace user number growth has stalled out, and historically speaking, no company of note has reversed such a trend. But MySpace may have a much bigger problem on its hands than losing the social networking war to Facebook. Their real problem is that page views are declining sharply. That means people are still visiting the site, just far less than they used to. That means less advertising impressions in a time that MySpace can hardly be expected to deal with it.” Masters of the Universe movie No Man’s Land full

From MarketingVox, MySpace to Drag SocNet Ad Spend Down 3%:

“MySpace’s ‘09 revenue was pegged at $630 million; now eMarketer believes it will only hit $495 million — a full 15% decline from 2008. A Home at the End of the World dvdrip

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“In contrast, Facebook ad revenue for the US alone should rise by 9.5%, to $230 million. And spending across other socnets will likely rise by 1.5% to $345 million — a small figure, given that advertising across social networking widgets demonstrated clear growth so far this year.”

An un-named personal care brand ran a campaign with My Space, and tracked sales performance with the help of Comscore and Dunnhumby. From Ad Age

:

“By the standards marketers sometimes use to measure digital-ad effectiveness, the MySpace effort wasn’t overwhelming. Of 76.9 million people exposed to the campaign in four months, as estimated by ComScore, only 765,000, or fewer than 1%, visited an advertiser page on MySpace, though roughly half who did (358,000) visited the advertiser’s website.

“But by the measure that matters most, sales, the campaign appeared to pay off nicely. It produced $1.28 million in offline sales, as measured by Dunnhumby, which compared purchases among shoppers not exposed to the campaign with purchases among those who were. That amounted to a 28% return on investment.”

Forget about it, My Space. My mom just befriended me in Facebook.

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Comscore numbers published by TechCrunch show Facebook at 132 million uniques worldwide and 153% year-over-year growth (versus 3% growth at My Space). Wow.