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American Express Content-Ads Drive Comments

American Express’s partnership with top business and tech website authors to create the OPEN Forum Blog creates an opportunity for American Express to deliver banner ads that do more than promote credit-card offers; AMEX ad banners running on other business sites are promoting content instead — which, of course, stand a better chance of being noticed. One ad, running on tech business site Mashable, caught the attention of a Mashable editor, who posted this comment at the OPEN Forum Blog:

Mashable Comment on OPEN Forum Blog

Guardian Recognizes Boing Boing, Dooce, TechCrunch, Mashable, Gaping Void

The Guardian UK is out with their list of favorite 50 blogs, including several official “friends of FM”:

Boing Boing: “Their dominance of the terrain where technology meets politics makes the Boing Boing crew geek aristocracy.”

TechCrunch: “Techcrunch began in 2005 as a blog about dotcom start-ups in Silicon Valley, but has quickly become one of the most influential news websites across the entire technology industry.”

Dooce: “Though there were personal websites that came before hers, certain elements conspired to make Dooce one of the biggest public diaries since Samuel Pepys’s (whose diary is itself available, transcribed in blog form, at Pepysdiary.com).”

Mashable: “Founded by Peter Cashmore in 2005, Mashable is a social-networking news blog, reporting on and reviewing the latest developments, applications and features available in or for MySpace, Facebook, Bebo and countless lesser-known social-networking sites and services, with a special emphasis on functionality.”

Gaping Void: “Things started going gangbusters when he pimped his cartoons on the internet, and as he built an audience through his blog, he started writing about his other passion — the new world of understanding how to adapt marketing to the new world of the net.”