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RadioShack, Make Launch Invention Lab Site

Last week RadioShack and DIY mag Make teamed up on the Innovation Lab site, which invites technically inclined visitors to “Share project ideas, completed projects and project horror stories for your chance to win a $250 RadioShack gift certificate.” One idea that’s racking up votes is a build-it-yourself lie detector. Uh oh, the editorial team at ChasNote better shape up!

RadioShack’s Invention Lab

More at the FM blog.

Honda Targets Ads to Tag Clouds

As part of their “Power of Dreams” campaign, Honda has roadblocked pages of Boing Boing that are tagged innovation, environment, and safety. It lets Boing Boing do what it’s always done — create a quirky “directory of wonderful things” — while connecting the Honda brand with an authentic conversation about themes core to its identity.

Boing Honda

Make is part of the fun, too.