Luminate CEO (and my boss) Bob Lisbonne debuted his Forbes column, Visual Approach, with a look back at “the most widely photographed year in history” and the major developments across the imagesphere in 2012: The Year In Pictures, In Review.
The year in images dawned with an explosive start when Facebook announced it would acquire Instagram. While many fixated on the $1 billion price tag, implications for Facebook’s mobile strategy, or whirlwind negotiations, I found it fascinating that a company whose essence revolved around relationships between friends, would find irresistible a network whose connections centered on pictures.
It was a year of significant hardware innovations, pictures from Mars, break-through interactive galleries and the first skirmishes in a battle of the Internet titans over who will dominate the future of photography. Full column here.
Here’s the Cliff Notes version of my boss Bob Lisbonne’s presentation at FM’s CM Summit on Monday:
In the Kodak Era we took pictures on birthdays and vacations. Now, with a camera in nearly everyone’s pocket — there were 2.5 billion camera phones in use in 2009 — there is a whole new dynamic around image content. You can break down this new dynamic into three phases.
We’re witnessing a massive increase in photo creation: Ten percent of the photos every taken by humankind were taken in the past 12 months (source).
New platforms for sharing those images (especially Facebook, Instagram and Tumblr) have turned photos into the universal language for communicating in social media.
New technologies are turning those static images into interactive experiences. The popularity of Pinterest, from anonymity to the third largest social network in a few short months, is one example. Luminate’s image apps, which are used by more than 100 million consumers, are another.
Welcome to the Imagesphere.
Full preso here.