ChasNote

FM and Dell are hosting a party at SXSW along with Bulldog Solutions, The Conversation Group, and Social Media Club Austin: An Evening of “Conversation Starters.” Join us at the Iron Cactus in Austin, March 10 from 6:30 to 9:30pm. More details at Upcoming.

Conversation starters will include Robert Scoble, Jeremiah Owyang, Joe Jaffe, Charlene Li, Shel Israel, Chris Heuer, Mack Collier, Lionel Manchaca, and a big crew from Federated Media.

And after we’ve lured you to town for the free booze and A-list drinking companions, stay for the great content. My colleague Neil Chase will be moderating a panel the next morning, Independent Success: Bloggers Who Made It, with Ken Fisher, Monish Bhatia, Danielle Friedland and Jill Fehrenbacher.

Burned out on Oprah’s Book Club? Us too. So we’ve started our own book group here at FM. Our selection for Q1 2007: Joseph Jaffe’s Join The Conversation.

From Page 29:

“Whereas [old marketing] puts the brand on a pedestal and expects consumer to worship it, covet it, aspire to it, and ultimately take a subservient position to it, [new marketing] asserts the opposite: that the brand must fit into consumers’ lives.”

While you’re waiting for you copy to arrive, you should be reading Jaffe’s site, Jaffe Juice.