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Jelly Belly Graffiti Contest in Facebook

Allowing fans of your brand to invite you into their Facebook newsfeeds is nice, but encouraging them draw their hopes and dreams inside a logo-embossed silhouette of your product takes it to a whole ‘nother level.

I’ve been a huge fan of brand-sponsored Graffiti drawing contests since BMW, Dell and other brands pioneered the approach, along with Mark Kantor and his partners at Graffiti. That was back when I was at FM and involved in selling the idea to brands. Now I’m just an impartial fan. Keep em coming, Graffiti!

Here’s the Jelly Belly contest.