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Blogs Are The New Trade Press

That’s the headline for Greg Jarboe’s column today at Search Engine Watch. I worked with Greg at Ziff-Davis in the mid 1990s and was at CMP before that, so it’s sad to see the group tombstone for the trade magazines that have gone under in recent years.

Trade Press Tombstone

The good news is that the readers

of those magazines did not suffer the same plight. They’ve just gone online and, in most cases, filled their informational needs with leading business blogs for their industry.

“According to Compete, 382,749 people visited Search Engine Watch in November 2007; 342,970 visited Search Engine Land; 278,014 visited WebProNews; 139,914 visited Marketing Pilgrim; 77,085 visited Search Engine Roundtable; and 32,398 visited Search Newz.

“This puts them in the same ballpark as the circulation of print publications: 440,000 for InformationWeek; 400,100 for eWeek; 58,979 for Advertising Age; and 23,152 for AdWeek.

“More to the point, the number of visitors to the online publications and group blogs covering the search industry is in the same ballpark as the number of visitors to the websites of trade publications in the technology or advertising industries.

“According to Compete, 424,773 people visited InformationWeek.com in November 2007; 331,060 visited eWeek.com; 213,900 visited AdAge.com; and 101,140 visited AdWeek.com.”