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Full Disclosure: NOTCOT and Boing Boing Show How Easy It Is

Conversational approaches to marketing are effective for marketers — and work better for readers — in part because they aren’t regular old banner ads. But, lest these programs confuse audiences (and, perhaps, piss them off), it’s important for participating sites to explain how the programs work.

Here’s Jean Aw at NOTCOT announcing her latest post at Comcast’s Fancast site.

NOTCOT Fancast Post

And Boing Boing’s Xeni Jardin with her latest eclectic TV faves for the same.

Boing Boing Fancast Post

That wasn’t so hard now, was it?