Reuters called PaidContent to clarify that this share of the ad revenues does not replace their subscription fees: “While the collaboration is a new type of deal for Reuters, our news agency subscription model still very much stands with clients around the world, including the IHT. This type of new strategic editorial collaboration is in addition to the subscription model, not a replacement.”
The more interesting aspect to me is that IHT is sharing ad revenues with a content supplier. Viacom announced a deal in August to share revenue with South Park’s creators. As the major media companies lose their distribution monopolies, talent seems to be gaining leverage.