ChasNote

I love the UPS-sponsored PopURLs Brown Edition, a dashboard of business news. The site is built by PopURLs on top of the site’s system of filtering and aggregating web content. What I love even more than the PopURLs Brown Edition destination site: All of the site’s value is syndicated into ad units, like these on Guy Kawasaki’s Alltop. I don’t need to click on the banners to appreciate the value UPS is bringing to me.

(Related: Intel worked with PopURLs on on a similar sponsorship in 2008. The site, PopURLs Blue Edition for Enterprise IT, is now sponsored by IBM.)

All of the above are projects facilitated by my old pals and former colleagues at Federated Media.

Scoble talks with Mike Moran, IBM distinguished engineer, about the concept of iterative marketing. His upcoming book, Do It Wrong Quickly, he talks about a new approach to marketing that isn’t based on huge-investment 30-second spot. Not because ratings are down and viewers are skipping commercials, but because the broadcast advertising model doesn’t allow for marketers to try, learn and improve campaigns along the way.

(Thanks, James!)

Check it out here.

How Boing Boing editor Xeni Jardin described it to the LA Times:

“We wanted it to be fun and real and something that felt like a natural evolution of a blog,” Jardin said. “We’ve been approached by big TV networks about doing a BoingBoing reality show or ‘American Idol’ type show. But the idea of having a prime-time network show seems like it would automatically be wrong for us and doomed to fail. . . . We wanted to adapt things that are already part of the vernacular of BoingBoing.”