ChasNote » Honda http://chasnote.com Metrics, successes & flaming disasters in digital marketing Fri, 10 Sep 2010 13:30:46 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Cadbury Tumbles: So Good They Break Even the Best Rube Goldberg Machine http://chasnote.com/2010/09/02/cadbury-tumbles-so-good-they-break-even-the-best-rube-goldberg-machine/ http://chasnote.com/2010/09/02/cadbury-tumbles-so-good-they-break-even-the-best-rube-goldberg-machine/#comments Thu, 02 Sep 2010 16:32:20 +0000 Chas http://chasnote.com/?p=5611

A Rube Goldberg machine in a commercial certainly isn’t a novel idea (see Honda’s), but I give Cadbury credit for delivering one that fails.

]]> http://chasnote.com/2010/09/02/cadbury-tumbles-so-good-they-break-even-the-best-rube-goldberg-machine/feed/ 0 Boing Boing Explains How Publications Take Ads Without Compromising Editorial http://chasnote.com/2008/02/19/boing-boing-explains-how-publications-take-ads-without-compromising-editorial/ http://chasnote.com/2008/02/19/boing-boing-explains-how-publications-take-ads-without-compromising-editorial/#comments Tue, 19 Feb 2008 18:12:50 +0000 Chas http://chasnote.com/2008/02/19/boing-boing-explains-how-publications-take-ads-without-compromising-editorial/ Coinciding with the launch of a new sponsorship program on Boing Boing (Microsoft’s sponsorship of mobile posts), Boing Boing founder and editor Mark Frauenfelder explains how his site can accept ads without corrupting the site’s editorial integrity. Turns out, the approach at Boing Boing is a lot like the approach at NY Times, the BBC and CNN.

Mark Frauenfelder Explains

]]> http://chasnote.com/2008/02/19/boing-boing-explains-how-publications-take-ads-without-compromising-editorial/feed/ 0 Honda Targets Ads to Tag Clouds http://chasnote.com/2008/02/11/honda-targets-ads-to-tag-clouds/ http://chasnote.com/2008/02/11/honda-targets-ads-to-tag-clouds/#comments Tue, 12 Feb 2008 04:28:16 +0000 Chas http://chasnote.com/2008/02/11/honda-targets-ads-to-tag-clouds/ As part of their “Power of Dreams” campaign, Honda has roadblocked pages of Boing Boing that are tagged innovation, environment, and safety. It lets Boing Boing do what it’s always done — create a quirky “directory of wonderful things” — while connecting the Honda brand with an authentic conversation about themes core to its identity.

Boing Honda

Make is part of the fun, too.

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