You are currently browsing the archives for the Holland America category.

Awkward Ad Targeting at NY Times

“One would think this far into contextual targeting it wouldn’t yield ridiculous pairings with inappropriate content. But sadly one would be wrong,” says Brian Morrissey at DigiDay. This time it’s the New York Times: A Holland America Line ad alongside its news story about the capsized Italian cruise ship.

(Screenshot credit: ADmantX.)