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From Ad Age:
“The world’s most powerful marketing executive is now the car czar…. Based on Advertising Age’s estimates of spending by General Motors Corp., Chrysler and Ford Motor Co., that would give the as-yet-unnamed car czar control over some $7.3 billion in marketing spending in the U.S. alone.”
Now there’s a guy I’d like to meet!
Ford prevented a group of their most loyal customers — Mustang owners who are members of the auto enthusiast group Black Mustang Club — from assembling photos of their cars into a calendar. Full story at Boing Boing. I’m not sure it’s ever a good idea to sue your best customers, but you can sort of (sort of) understand record labels suing their fans when those fans — in their enthusiasm to share music with friends — cuts into record sales. But what is Ford thinking? A calendar of vintage Mustangs is going to divert paying customers??