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Some Social Games Beating Prime Time TV Ratings

Weekly Audience of Top Games and Prime Time TV Shows

From Mashable:

“Advertising in social games might not be solely about eyeballs, but there are definitely a critical mass of people who are playing them. About about 30 million players per day play the most popular social game, FarmVille. The most popular prime time television show last week, Dancing With the Stars, had about 24 million viewers.”