ChasNote

Yesterday I spotted this ad on SAI for EA’s videogame Tiger Woods PGA Tour.

A few hours later, CNN reports his return to golf at the Masters.

Well played, EA.

I stole that headline from brentcsutoras, in a post which begins: “It appeared today as if Digg had been hacked. If you visit Digg.com and view the page source, you will see the following in the code….. Which makes you wonder if this might not be a hack after all, but rather a pretty clever marketing campaign made to look like a hack.”

It is, in fact, just some fun with advertising — a nod by Electronic Arts to the ASCII art geeks at Digg. Thanks for the kind words, Brent!

UPDATE 8:36pm: The brentcsutoras post was submitted to Digg (here) and was promoted to Digg’s homepage — based on Diggs added by other readers — 7 hours ago. With nearly 1000 Diggs, it’s one of today’s 10 most popular stories on Digg. Well done, EA.

EA is promoting Dragon Age on Digg with Digg Ads units on the homepage. At the same time, reviews of Dragon Age (this one from Joystiq) are also making their way to Digg’s homepage organically, based on votes by Digg readers.

I love it when this happens. You know you’re serving relevant ads to an audience when that audience votes up the brand or product on its own.

(Thanks, Mac!)

(Disclosure: I work for Digg.)