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Here’s the Guardian UK on “the new wave of cyber celebrities” — Joanne Colan from Rocketboom, Alex Albrecht from Diggnation, Mark Frauenfelder and Xeni Jardin from Boing Boing TV, and the eponymous Ze Frank.
My colleague James Gross put together a great program that paired Diggnation with Ask.com. From James:
“Ask.com wanted to engage with the ‘cultural antennas’ that can be found at Digg by driving consideration for their search engine by showing off their new, rich interface. (One of those cultural antennas, Morgan Webb, apparently watches Diggnation.) By working with Diggnation’s rock stars (check out the video, they really are) Ask.com was able to give the Diggnation community bonus video of backstage footage from the Diggnation London launch. The sponsorship video went live on Friday night and within 3 hours it had over 200 diggs [now over 300, ed.] and was on the home page of Digg.com
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“The only way to see the video was to go to Ask.com and type in Diggnation (here’s the Ask.com results page). This allowed Ask to show off some of the new features of their search engine, including their rich media interface that differentiates their services in many ways from their competitors.
“During the sponsored episode Kevin and Alex show off Ask.com’s new features around blogs, smart search, media, news and more.”
Video of the sponsor steps can be seen here.
And he launched a blog — called My Free HP Blackbird 002, nice win for HP if Cannis builds a following — to tell the world how he learned about HP’s marketing campaign and the Blackbird give-away. He promises to share photos soon.
“I’m a computer geek, I spend all of my days working with routers, and firewalls, and hotspot captive portals, and I go home and I fool around with routers, firewalls, hotspot captive portals, and World of Warcraft. So there I am sitting on my arse watching some episodes of Diggnation that I had missed and browsing http://digg.com/, when I notice a small video in the upper right hand corner of the Digg interface. The clip grabbed my attention because it’s highlight frame was a Gnome Mage just chillin and it looked like he was going to do something cool.”
It sounds like Blackbird 002 landed in capable hands!
In Diggnation Episode #116, Kevin Rose tells viewers that he will be giving away HP Blackbird 002, one of the 518 gaming systems that is part of HP’s limited release. HP sent them 002 as part of their sponsorship of Diggnation, and they’ll give it away on October 5 to one lucky visitor to blackbird.wikia.com.
In the first 48 hours after Episode #116 was made available, among thousands of visitors to HP’s Blackbird wiki site more than 120 of them submitted articles on what they’d do with a tricked out gaming box like that.
HP is releasing a limited number of its new high-end gaming PCs, aka Blackbird, and inviting gamers to “tell us about the coolest mods you’ve seen. Brag about your ultimate gaming machine….” on a wiki site, Blackbird.wikia.com. The site includes videos from Jimmy Wales, Joi Ito, Morgan Webb and the Diggnation crew, Kevin Rose and Alex Albrecht — videos that were created to run in their respective video programs (as paid commercials) or websites (as paid banner ads). I especially like the clip from Diggnation, when Kevin calls the gaming box “Blackboard” instead of “Blackbird,” and Alex explains the difference between the two.