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Embarrassing Moments In Online Advertising

Thanks to my colleague Lester Lee for adding these images to my file on contextually-targeted ads gone bad. First, Google-served text ads for Days Inn alongside a CNN article on lawsuits against Days Inn for alleged price gouging following a recent hurricane.

Days Inn Google ads

Then newspaper-industry ads pitching the merits of newspaper ads over online — since newspapers are “a destination not a distraction” — alongside a Mediapost headline calling the revenue picture for newspapers “deeply depressing, ad business shifting to online.”

Newspaper Ad Bureau

Oops.