I was at iVillage, getting my daily fix of sex tips from “Love Bytes with Tracey Cox”, when I was struck by the unlikely line-up of advertisers. A pre-roll video ad for Crystal Light used the uncomfortably apt tag-line “Pump It Up” for a segment on improving hand job technique by watching your man masturbate. I know you don’t believe me, so here’s a screenshot:
I assumed this to be an unfortunate, if funny, snafu created by a behavioral-targeting engine that misfired, so I refreshed the page. Next up: Kraft’s Cool Whip whipped topping. Hmm. I refreshed again. Then — continuing through the Kraft brand portfolio — Oscar Mayer, the folks behind the famous 1963 made-for-TV song “The Oscar Mayer Weiner Jingle.” Oh no, I thought. Someone in Kraft’s online marketing department just lost his or her job!
Unless, of course, this is part of something bigger. A multi-generational, cross-platform subliminal messaging campaign that started with this risque 1952 promotional give-away.
(Screenshot grabbed from Kraft’s official website.)