Web content has its own Moore’s Law of exponential growth. In his column last week, Pete Cashmore referenced a few examples of the content explosion:
“In May 2009, YouTube announced that 20 hours of video content was being uploaded every minute. This week, the video sharing giant revised that statistic to 24 hours per minute. Last month, Twitter announced that users are producing 50 million Tweets per day, up from 35 million per day in 2009. Facebook, meanwhile, reports that users are posting 60 million status updates per day — in October 2009, that number stood at 45 million per day. “
Bob Garfield — Ad Age columnist, co-host of NPR’s “On The Media,” and author of “The Chaos Scenario” — tells the — suggests how media companies can be a part of the solution.
“In the traditional media there’s curation or editorial judgment brought to bear at every stage of the process. First there’s discussion of the story ideas, then the stories come in and they are edited and then comes the question whether they will run, and there comes the question of where in the publication they will be placed, and so on, so. There’s like seven, eight, even nine different steps along the line.
“When the old media collapses what will go along with it is the ability to have highly paid, highly trained staffed people to do that sort of thing. So you have to rely on the sense of the community, maybe even the sense of some algorithm before human hands ever touch whatever the content may be.”
Smart brands are learning to be curators too.