02.01.2010
A round-up of building ads from Smashing Hub:
I love this one for Lego: It’s an on-building billboard that creates a sense of depth, which — to my eyes — makes the building (and my life??) feel less complete without a few more Legos.
Other on-building ads are just bigger, like this one for GTA. Meh. In those cases, I don’t know how much extra value the advertiser, not to mention the passer-by, gets from the gigantic custom work.
(Thanks, Nippy!)
01.04.2010
The 18 best print and outdoor creatives, according to Bloggermint. It’s an eclectic collection, and the picture of the boy peeing on a Nike billboard isn’t an ad at all, but there’s some clever stuff from Samsonite, Firefox, Mini and others. My favorite among them is this bus stop ad for Windex.
01.02.2010
ChasNote’s Asia bureau chief passed through India over the holidays and was impressed with the indomitable persistence of the advertising sales community there.
Ads were everywhere, from the front page of the Times of India — Yahoo’s ad was the front page; news started on Page Two that day — to private cement fences in rural towns, like this one for Vodafone in Alleppey in the southern state of Kerala. Made me feel that Times Square isn’t taking full advantage of all its opportunities.
11.12.2009
Driving down the Santa Monica Freeway in LA yesterday I got my first look at Toyota’s floral billboard for Prius, which went live (literally) back in August:
“Toyota’s partnership with Greenroad Media of Santa Monica includes the upkeep of nine urban freeway sections, which basically consists of maintaining and repairing corresponding irrigation and landscape in exchange for using the ground as a floral billboard. Caltrans does not allow any product identification in the actual floral designs, but a nearby sign with the Prius name proudly displayed is installed nearby.”
Some press gave Toyota a hard time for making advertising that requires watering. I don’t get that — we all love gardens and flowers and parks, all of which require watering. So as long a flower billboard is pretty like non-advertising gardens, where’s the problem? Plus I’ve got to believe that replacing metal-plastic-and-ink billboards (with flood lights pointed at them) with plant-based billboards would be a net positive for the environment.
10.30.2009
The latest rage in the German advertising community, apparently. From AdFreak:
“Since skywriting is no longer acceptable in advertising, German agency Jung von Matt has settled for ‘flyvertising,’ attaching tiny ad banners to flies and letting them buzz around a convention center during the Frankfurt book fair. Neat idea, but the obvious flaw is that flies are the most annoying things ever, and may not be something you’d want people associating with your product long-term.”
10.01.2009
I want to win a street that I can rename @ChasNote!
Above is a street in Palestine named after the Twittter handle of a non-profit patron. That and other examples of offline extensions of social-media ad campaigns at urlesque. ???? ????? ??????? ???
09.09.2009
Outside the US, that is. Here’s one of the Ten Surprisingly Graphic Street Advertisements assembled at Jalopnik: Ad pants for the Peugeot 206 HDi Coupe.
“We have to give credit to Pug’s advertisers for thinking with their bottoms, though this ad encourages staring at taillights instead of the road. Also, it doesn’t look like there’s enough room for all our junk in that trunk.”
08.18.2009
“PETA is running an outdoor board in Jacksonville, Florida which it says encourages consumers to lose weight by eating vegetarian,” according to 5 Blogs Before Lunch.
08.17.2009
The future of outdoor advertising?
From Telegraph UK: “Photographer Michael Bosanko swapped spray cans for torches to graffiti British landmarks in a new set of images commissioned by TalkTalk to mark the launch of an advertising campaign that uses the same technique.”
