Baby Boomers Quickly Increasing Usage on Social Networks
02.08.2010
“[A year ago] a Pew Internet and American Life Project study found that 20% of online adults 45-54 years old (the ‘younger’ Boomers) and 10% of online adults 55-64 (the ‘older’ Boomers) were participating in social networks…. Boomers are, in fact, joining and participating in social networks. Deloitte late last year found that 46% of Boomers maintain at least one social networking profile — up significantly from 2007. “
Full story at MediaPost.