Ashtray Ads
06.18.2008
The perfect medium for that hard-to-reach smoker demo!
“The company’s Ashvertiser consists of a wall-mountable ashtray combined with a TV-sized colour screen above it for installation outside smoke-free venues. As smokers finish and extinguish their cigarettes, the screen displays world news, sports results and weather forecasts along with advertising spots. Mars, Nestle, Proximus/Vodafone and Sara Lee have been among the early adopters of the Ashvertiser, which is now being used by numerous Brussels restaurants, Ashvertising says.”
From Springwise.