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Acuvue Adds High-Res Feature to Graffiti Facebook App

Johnson & Johnson’s Acuvue contact lens brand has sponsored the development of a new feature on the Graffiti Facebook app: One click to larger, higher resolution versions of your favorite Graffitis. The Acuvue High-Res button runs at the base of every Graffiti image. (There are tens of millions of them.)

Acuvue2 High-Res Buttons on Graffiti

When you click on the High-Res button, a message pops up to tell you what’s about to happen — with an Acuvue ad unit to the right of the message:

Acuvue High-Res Pop Up

And what happens is this: The Graffiti image enlarges and (because the resolution is better) comes into greater focus, like that feeling you get when you pop in your contacts and see a more focused version of yourself in the mirror. If you’re the Joker, it looks like this:

Acuvue High-Res Version of The Joker
(Graffiti credit: Rainna Langley.)

(Other credits: Rob D’Alto, Scott Haldeman and Eugina Valliades at McCann; Mark Kantor and Tim Suzman at Graffiti; and Jon Ohliger, Stephanie Loleng, Jana Hartz, Michael Cohn, and Paula Pentogenis at FM. Well done!)