The specially-packaged Post-Its, which were handed out at a web design conference in Stockholm, included this caption: “Vintage Twitter. An original that sticks! They are twittastic! We have twittered for 30 years, but in our own way.”
From I Believe in Advertising:
“Amidst all this, Post-It celebrates 30 years in the business. What initially was considered a failed adhesive turned into maybe the most famous little piece of paper in history. Post-It became the standard for small, short messages and was used both between people and in public spaces, for anyone to see. Vintage Twitter is a loving homage to Twitter, with a reminder that the short message is not a new invention.”
Yeah, but that loving homage strikes me as a celebration of Post-It’s declining relevance. The campaign has me thinking actively about Twitter and its competitors, wondering which will replace Post-Its first. Is that what Post-It wants me thinking about?
(Thanks for Tweeting this my diretion, Courtney!)