About Chas

(Photo credit: Pete Spande)

(Photo credit: Pete Spande)

Chas Edwards is co-founder, president and publisher at California Sunday, publisher of The California Sunday Magazine and the live event series Pop-Up Magazine. Chas was also co-founder at Federated Media, where he served as publisher and chief revenue officer (CRO). As CRO at Digg he helped launch the first native ad product for social news feeds. He’s also held executive management posts at CNET Networks, mySimon, and Luminate, and worked in book publishing, magazines and cable TV along the way. He writes on advertising and digital publishing at All Things D, Ad Age, Adweek, Techdirt, and here at ChasNote.

It’s been said “The sun never sets on the editorial offices at ChasNote.” And just as frequently there have been reports of massive layoffs and ruthless, unwarranted firings of that same staff. The ChasNote public affairs office offers no comment on either.

  1. # Mary Moore said: February 9th, 2009 at 5:06 pm


    I’m a journalist based in Boston, working on a story related to the online advertising world (about which I’m no expert), and was hoping to speak with you. I saw that you presented during the Future of Online Advertising Conference, which is why I’m reaching out.


  2. # Chas said: February 9th, 2009 at 11:48 pm


    I’d be happy to chat. How I go I get in touch? You can contact me at my first name (hint, it’s the first 4 letters in this site’s name!) [at] federatedmedia [dot] net.


  3. # Ken said: August 10th, 2009 at 9:11 am


    I’m reaching out to the blogging community for help promoting a new book.

    Slightware – The Next Great Threat to Brands is written for designers, user experience strategists, marketers, developers, business leaders, IT professionals and everyone whose work touches the brand.

    The book deals with the intersection of technology and branding, and focuses on a difficult reality: The exponential growth of technology is outpacing marketers’ knowledge of how to use it.

    What’s in it for your readers? Chapter one is available as a free Download at http://www.Slightware.com. The site also include a series of the book’s infographics covering user experience, information architecture, technology life cycles and more. These are also available as free downloads.

    Thanks for your consideration.


    P.S. Several bloggers have asked for images and supporting information, so the site has been updated with images of the book, background information, Slightware examples and a bio – all designed for bloggers to use as part of their post.

  4. # Facebook User said: August 31st, 2009 at 7:29 pm

    Hi Chas,

    This is really odd. We’ve met a couple of times (I’m Erika’s sister) and I was trying to find her anti-blogging article to post to my multi-media class I am taking at City College and could only find you taking issue with her. (I have plenty of issues with her but this is not one- I agree with her here.) And then I discovered you work at Digg, as does my friend Scott Baker so you must know him. 6º and all. Now I’ll have to mention this to him too at drop off tomorrow.


  5. # Chas said: September 1st, 2009 at 7:03 am

    Ha! Small world, Laura. I certainly do know Scott.

  6. # Greg said: November 20th, 2009 at 2:57 pm

    Hi Chas,

    just mailed you to FM email, but since you’re now at digg email returned.

    I would like to advertise on digg so if possible contact me please! (digg diggable ads)

  7. # Chas said: November 21st, 2009 at 6:53 am


    Thanks for tracking me down! The best person to set you up with diggable Digg Ads is Tommy Lee, tlee [at] digg [dot] com. If you have trouble reaching him, drop me a note at chas [at] digg [dot] com.

  8. # Collette said: December 20th, 2009 at 2:27 am

    Hi Chas, a relative of mine sent me a magazine article written by Chas Edwards in Fighter Magazine from July 1976 – the article is written about a boxer in Australia named Billy Gibbons. Was that you who wrote the article? I have been researching and can’t fine the magazine or the boxer – he is my maternal grandfather. If you did write the article can you let me know as it says it is an except of his life story. Thanks, Collette.

  9. # Chas said: December 20th, 2009 at 7:02 am

    Hey Collette–I’m a different Chas! Good luck with the search.

  10. # newagere said: December 23rd, 2009 at 6:29 am

    Hi Chas just wondering can you give any advice on entering the market with the sale of new age services like massage reflexology my self and my daughter have a business in northern ireland and we want to enter the world market
    we have information and topics we want to let people know about
    we were thinking of magazine published or esources booklet what your opinion
    Really would appreciate your advice
    just joined Digg.com 2day
    didnt know it existed till received advice newsletter about how to market customers on ebay
    some advice also please how to submit titled content from my digg account

  11. # Chas said: January 2nd, 2010 at 10:57 pm

    NewAgere–You might check out the yoga magazines. Google provides a good list of them, with contact information, http://answers.google.com/answers/threadview/id/775050.html

  12. # Sporter said: May 9th, 2010 at 11:25 am

    Hi Chas just wondering can you give any advice on entering the market with the sale of new age services like massage reflexology my self and my daughter have a business in northern ireland and we want to enter the world marketwe have information and topics we want to let people know aboutwe were thinking of magazine published or esources booklet what your opinionReally would appreciate your advicejust joined Digg.com 2daydidnt know it existed till received advice newsletter about how to market customers on ebaysome advice also please how to submit titled content from my digg accountxxxxxxx

  13. # Marie M. Thomas said: March 23rd, 2011 at 12:30 am

    Hey what’s up? I was searching on Google and found your site, and I really like “If Doritos Can Sell Cheeseburger-Flavored Doritos, We Can Sell Baby Carrots”.

    I will keep this short and sweet! Two of my friends had launched a product on teaching how to make money via advertising on cell phones.

    Check it out here http://www.localmobilemonopoly.com/jv

    You may have heard that mobile advertising is the next big thing since there are a ton more people with cell phones then computers.

    Anyway since I really enjoyed your site, I thought I would pass along their cool new product and its live now. You can make up to $200 per sale!

    Can you tell I am excited?

    If you have a subscriber list you could mail to about this cool opportunity or if you’re like you can just put up one of their banners and let them do all the work as you collect sales!

    The Sign Up is here http://www.localmobilemonopoly.com/jv

    Either way I keep up the amazing work and I wish you the best of luck with everything!


  14. # Mark Oskorus said: April 4th, 2011 at 4:16 pm

    I work for Adzookie.com, a mobile advertising company. We’re doing something a bit out there …. we’re turning homes into billboards. You can see pictures at http://www.adzookie.com/paintmyhouse.php

    I thought you and your readers might be interested so I’ve included our press release below. So far 223 homeowners have contacted us as well as 12 businesses, 7 restaurants and 1 church.
    If you have any questions please feel free to contact me.

    Mark Oskorus
    1122 E. Lincoln Avenue Suite 219
    Orange, CA 92865
    800-435-4360 Office
    866-904-9358 Fax


    Advertising is getting edgier every day. It’s getting harder to attract people’s attention. Adzookie.com has come up with an innovative way by turning houses into billboards.

    ORANGE, CA April 4, 2011 – Got the flu? Call a doctor. Can’t pay your mortgage? Call Adzookie.com. Why? Adzookie.com, a free mobile advertising company, is doing something revolutionary, not only to advertise themselves, but to help homeowners pay their mortgage. They’re turning houses across America into billboards.

    Romeo Mendoza, CEO of Adzookie.com, was struck with the idea while driving his daughter home from school.

    “I saw signs outside homes saying ‘bank-owned’ and suddenly I felt for the families I imagined lived there,” said Mendoza.

    “I was trying really hard to think of ways to help …then it hit me. Our company buys advertising all the time. We could buy ad space on their house and pay them for it.”

    In fact, for Adzookie.com the idea of helping others is part of their corporate infrastructure.

    “Adzookie.com is a free mobile advertising company. We help local businesses reach new customers by placing free advertisements where ads get noticed the most, on smart phones,” says Mendoza. “Promoting our business in a way that’s outrageous and fun just make sense.”

    Adzookie.com is looking for homes that are owned and not rented or leased. The entire outside of the house is painted, minus the roof, the windows and any awnings. Painting takes approximately 3 – 5 days. Adzookie.com will pay the mortgage every month for as long as the house is painted, which can be up to a year. Homeowners can apply at http://adzookie.com/paintmyhouse.php

    Ask Mendoza how many homes his company plans on painting and he’ll tell you, “As many as we can. We’re promoting our free local mobile ad network so the more neighborhoods the better.”

    About Adzookie.com

    Adzookie.com is a free mobile ad network. Adzookie.com’s technology expands the reach of the mobile banner ad industry by 5000%. Other mobile ad networks are limited to working with the 50,000+ mobile enabled websites that can display mobile ad banners. Adzookie.com’s technology goes beyond that, allowing them to place mobile ad banners on any website … all 255 million. Think Google adsense meets mobile. Adzookie.com links together the websites of local businesses. For the first time, advertisers can buy mobile banner ads within defined neighborhoods. Mobile banner advertising is now possible for local businesses.

    Follow Us on Twitter:

    Check out our Facebook Page:

    YouTube Videos available on:

  15. # Anton said: August 30th, 2011 at 10:17 am

    Hello Chas!

    I am interested in writing and publishing an article about our web project (social knowledge network) on your website.Tell me please what are the options of cooperation on this matter we may to consider?
    Our website: http://www.themefield.com

    Best regards,
    Anton Svintsovskiy
    ITI Media, CEO

  16. # Kathleen Hubert said: October 26th, 2011 at 9:01 am


    I was wondering if you accept guest post for your blog. If you do, I would like to submit a few. I’m a recent college graduate, with an English major, looking to build out my portfolio. I can write on a wide variety of topics and am sure you would be happy with the quality. Please email me back if you are interested. Thank you for your time.

    - Kathleen Hubert

  17. # Chas said: November 1st, 2011 at 10:02 pm

    Kathleen–Sure, I’d be open to guest posts. What topic would you like to cover?

  18. # Rajesh Narasimhan said: April 13th, 2013 at 3:02 am

    Hi Chas,
    This is Rajesh here from Yash Raj Films.
    Wanted to submit an innovation that I thought you might be interested in.

    We’re Yash Raj Films, one of India’s biggest film studios. This March, we released a film, ‘Mere Dad Ki Maruti’ under our youth films banner, Y-Films. This movie is a Bollywood feature film. But, it’s a whole lot more than that.

    Mere Dad Ki Maruti is the world’s first Brand Feature Film. An innovation in cinema and branded entertainment content.
    Has never been done before. The film is a story woven around an automobile brand [Maruti is India's largest auto brand] Would you be interested in writing about it?

    Do let me know.


  19. # Chas said: April 15th, 2013 at 10:59 am

    Rajesh–That’s interesting. How did the movie do? Did viewers notice / care one way or the other about the product placement? Did Maruti report any benefit they can attribute to film?


  20. # Thom said: November 19th, 2013 at 3:26 pm

    Chas!! Just saying hello – so great to find your blog in my many search results – I’m glad you’re doing well (as if I would expect otherwise…) I can say “I knew you when…”

    I’m back in marketing (at CNET), but I put my baking blog up here for you to look at – I still make great treats!!!

    Thanks for the great resources! Cheers – Thom

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