Here Comes California Sunday

The California Sunday Magazine

Today we announced the launch of The California Sunday Magazine. We’ll debut on October 5 on the web, for iPhone and iPad, on Android and Kindle devices, and also in print — delivered with select Sunday copies of the LA Times, San Francisco Chronicle, and Sacramento Bee. Each month we’ll publish thoughtful, reported features and beautiful photography and illustrations set in California, the West, Asia, and Latin America, for a national audience. You can sign up now for read-everywhere membership here.

The new title will publish alongside Pop-Up Magazine, the live magazine. With Pop-Up Magazine for nights and The California Sunday Magazine for weekends, we’re focused on making media for your leisure time.

Here are some initial reactions:

“For everyone out there who’s a fan of Pop-Up Magazine’s superb live storytelling, but wishes the team behind it would give you something to read at your leisure, check this out.”
The Bold Italic

“That means California Sunday Magazine will debut on the Web, across a range of devices (Apple iPhone, Google Android, Amazon Kindle), as well as a print insert to 400,000 selected readers of the Los Angeles Times, San Francisco Chronicle and Sacramento Bee.”

“Filled with stories and photography focused on California culture from all its myriad micro-universes.”
Boing Boing

“What makes the print magazine scalable from the start is a deal that the company has struck with the Los Angeles Times, the San Francisco Chronicle, and The Sacramento Bee…. [The] new company will continue to produce [Pop-Up Magazine shows] as well as what it considers weekend reading: meaty narrative storytelling.”
Fast Company

“A new weekly magazine called California Sunday was announced this morning, and reaction was immediate and joyous. The very creative business idea is to put the print mag inside the state’s biggest Sunday papers, while having all the websites and apps that are exciting to new-media people but can’t charge Sunday paper ad rates.”
Gawker (from earlier in the year)

“The print title forms the core of a new media company born of a partnership of new and old media professionals: former and Federated Media exec Chas Edwards and Douglas McGray, a magazine writer for titles like Wired and the New Yorker and impresario of a live series of Bay Area events, Pop Up Magazine.”
International Business Times

“The monthly, print-side [of California Sunday's] business model is most intriguing. Not only does it give them instant traction at both the advertiser and circulation-base ends. But if successful, it could prove to be a model of revenue for other grouped regional newspapers.”

“That’s not the only asset the team is bringing to bear. California Sunday also has a successful event strategy — it’s folding McGray’s popular Pop-Up Magazine series into the company as well. And it has built a studio to help brands execute content marketing inside the magazine’s pages. Oh, and it has some of the best talent in the state, from Michael Pollan to Farhad Manjoo, as contributors.”
John Battelle’s Searchblog

“McGray and Edwards’ impressive editorial team includes: creative director Leo Jung, formerly the design director at Wired and deputy art director at the New York Times Magazine, and photography director Jacqueline Bates, previously the senior photo editor of W magazine. She also worked in the photo departments of ELLE, Interview, and Wired.”
Society of Publication Designers

“The California Sunday Magazine, a new general-interest monthly that’s launching in print, online and on phones and tablets in early October, is taking content marketing to a new place: the stage.”

“Helmed by S.F.’s Douglas McGray (editor and co-creator of Pop-Up Magazine and contributor to This American Life and The New Yorker), California Sunday is about gorgeous photography and evocative longform reporting on the stories that make our fair state the beautiful beast she is. And they’ve got the chops to pull it off, with behind-the-scenes talent from Wired, the New York Times, W Magazine and Digg alongside Cali’s deep bench of proven storytellers and visual artists.”
Inside Hook

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