Save Our Saucepans

SOS Print Ad 1938 Ladies Home Journal

Last night at Pop-Up Magazine I was chatting with two people, one from Clorox and one from a Clorox steel wool supplier, who gave me a quiz I failed: What does SOS stand for in SOS pads? Turns out it’s Save Our Saucepans. Whatever those letters stand for, there’s nothing that polishes your aluminum pans “like new and like magic” like SOS. At least if you believe (as I do) this 1938 ad from Ladies Home Journal.

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