Native Ad That Even The Sponsor Didn’t See Coming
Among my favorite email publications (ever) is Dave Pell’s NextDraft. Pando Daily calls it “perhaps the world’s best email newsletter,” and who am I to argue? I even like how Dave does integrated advertising. Yesterday, among his list of the ten most fascinating news stories of the day, he gave over the Number Nine spot to a thank-you note aimed at the newsletter’s sponsor, Automattic, maker of WordPress and other software products.
It’s pretty cool that Automattic supports Dave’s newsletter with sponsorship dollars and doesn’t ask for anything in return, like say banner ads or harvested logs of session cookies. Maybe they think the mere existence of great websites and newsletters might inspire more people to launch their own, perhaps becoming Automattic customers in the process. Who knows. Some companies just go further than others to take care of business partners, and maybe Automattic is one of them. I bet they aren’t regretting that practice today.