US Ad Spending for 2012

2012 US Ad Spending by Media

From the IAB’s report on US ad spending for 2012. Digital ad spending is up 15% over 2011, with retailers (20%) and financial services (13%) representing the biggest spending sectors.

US Online Advertising 2012 Without Google

It’s interesting, though, to imagine this chart (as I’ve hacked together, above) if you remove one company from it, Google. When you subtract out international revenue and the former Motorola business (see Marketing Land), and you multiply the difference by 96% (the share of Google’s revenues that come from advertising), Google’s US ad revenues for 2012 were nearly $19 billion. Pulling Google out of the mix, US advertisers spent less than $18 billion on internet advertising last year — somewhere between newspapers and radio.

  1. # Tac Anderson said: April 17th, 2013 at 5:43 pm

    Remember, not that long ago, when Internet was near the bottom? Awesome.

Leave a Reply