Newspaper Ad Revenues in the Google Era
A chart created by Alan D. Mutter that plots US newspaper ad revenues against Google’s revenues (almost all of which are advertising). Note: Google numbers are global, while the newspaper numbers are US only. Google’s US revenues are closer to $16 billion.
The speed with which billions of dollars in advertising revenue simply evaporated over the past decade is incredible: as [economics professor Mark Perry] notes, after adjusting the figures for inflation, total print ad spending last year of about $19 billion was below the level set in 1950. It took 50 years — a generation, in other words — for ad revenue to go from $20 billion to a peak of $65 billion in 2000, but it only took 12 years for that progress to be erased.