Smile: People Like Your Photos More Than Your Words (SXSW Version)
If you’re in Austin for SxSW this coming Saturday (March 9), come cheer me on at 5pm. Below are the slides I’ll be working from. One friend told me I’m playing with fire by talking about digital photos without any mention of cats, so if you have any cute pet pics — or any other ideas on how I might hold audience attention — please send em my way.
Sources for the stats used in the presentation:
–Ten percent of photos taken by humankind were taken in the past 12 months, from 1000 Memories.
–Two-and-a-half billion photo-enabled devices worldwide, according to Tomi Ahonen in Communities Dominate Brands.
–Research by Harvard Business School in 2009 determined that 70% of all activities inside social media involve a photo.
–Google chief economist Hal Varian observed (in 2010) “The average amount of time looking at online news is about 70 seconds a day, while the average amount of time spent reading the physical newspaper is about 25 minutes per day.”
–Flipboard claims its 20 million users conduct 3 billion “flips” per and spend 86 minutes inside the app each month.
–From PostRocket, a blog on Facebook marketing (citing Track Social data), photos attract greater engagement than other types of posts inside Facebook.
–In November 2011, 20% of posts to Facebook’s newsfeed were photos; now (March 2013) that percentage has risen to 50%, from Business Insider’s coverage of Facebook’s announced changes to the newsfeed.
–Sixty-three percent of shoppers value the image more than the product description, according to National Retail Federation data cited in an infographic from MDG Advertising.
–According to Luminate usage data from 2012, neon jeans and jewelry experienced twice the click-through rate as similar products in more muted colors.
–Ad Age coverage of Garnier’s visually-targeted ad campaign across Luminate partner sites, in which it experienced a 116% life in brand preference.
A street crew on the prowl at #SxSWi.