Getty, Luminate Partner Around Image Metadata

Yesterday Luminate (my employer) and Getty announced a partnership in which the companies will share image metadata. From NY Times:

Just viewing images of celebrities like Kim Kardashian might satisfy some Web surfers, but a new partnership between Getty Images and Luminate, a company that specializes in making digital images interactive, is bringing a new experience to more inquisitive viewers.

Digital photographs from Getty are typically tagged with basic descriptors of who or what is in the photograph — small bits of information known as metadata. Luminate will take those photos and append additional metadata, including, for example, Ms. Kardashian’s Web site, Twitter feed or related articles about her. When a user hovers over an image, the information will appear on the screen.

Luminate’s Related Tweets app running on Entertainment Tonight:

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