To Double Your Success Rate, Triple Your Failure Rate

Advice from the photographer who took the above picture of soapsuds going down a drain, via Boing Boing:

My friend said something around the lines of “Liam, you take too many photos.” So I ran around the room taking photos of everything and showing him all of them, then this happened and we got spooked…. If you want to double your success rate, triple your failure rate.”

Not a bad mantra for marketers, entrepreneurs, athletes, or any other field where practice and experimentation improve performance.

Leave a Reply