The Breakfast of Swingers

When the sophisticated ad-targeting algorithms break down, as they sometimes do, we are usually subject to campaigns that test our tolerance for (unintended) tastelessness, such as life insurance ads next news of killed terrorists or cruise-liner ads next to stories of sinking ships.

Today’s installment, however, is much more fun: Bisquick’s “Unleash the Hidden Power” campaign is running on this women’s lifestyle site post exploring the rising popularity of wife-swapping. Meanwhile there is no reference to any of the above topics at the Fun and Games section of the brand’s website.

More from humans v bots file.

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