Lexus and Kontera Take Conquest Marketing to the Next Level

Earlier today a colleague shared with me a press release from Vibrant Media, the in-text ad network, that had been republished on The Auto Channel, a website that runs in-text ads from Vibrant’s competitor, Kontera. The release in question talks about an advertising deal Vibrant recently inked with Ford and Mazda. But since The Auto Channel works with the competition, readers who mouse over the words “Mazda” and “Ford” are presented ads from Lexus. Ouch! Unless you’re Lexus, in which case, Bravo!

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