McDonalds Adds Value with Train Station Advertising

In cooperation with Polish State Railways, McDonalds launched the Hamburger Timetable, a system of food icons presented on the automated schedule board to indicate wait time in units of Big Macs, fries and coffees you have time to consume before your train arrives. The Warsaw station McDonalds saw an increase of 4500 customers in the first month of the campaign. Full story at PSFK.

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